So you’ve just created or curated an exceptionally high-quality content? Having a great content is not content marketing at all. A great content marketing is apparently a combination of great content and great marketing. In other words, you have to put marketing on your awesome content to get traffic, lead, sale, profit, and achieve your business goals.
Your high-quality blog post, article, image, infographic, presentation, podcast, video and other kinds of content deserve to be promoted, discovered, consumed, liked and shared by your target audience or consumers. Hence, don’t just limit your efforts to producing great content. Here are 76 ways to market your excellent content to its target audience, users or customers.
1. Target your audience or users. A great content wouldn’t really be great if there’s no specific audience who will need it. Hence, define your target audience first. Then finalize your great content for that audience.
2. Study your competition. So you think you have a great content? Have you tried checking the contents of your competitors? Observe and study your competitors to ensure that you have the best content in the competition. You can simply type the title of your proposed content in Google and other search engines to find similar contents on the web for competitive analysis.
3. Collaborate with other influencers. Content marketing isn’t all about competition but also about collaboration. Consider involving influencers and other experts in your content (eg., getting interviews, opinions or reviews) to enrich it further.
4. Create an enchanting headline. Your content will not completely appear on search engines and social posts but only your title, URL, description, and others. Hence, create a catchy headline to make sure that your great content will not be ignored by search engines and social media users. Titles and headlines are basically the same thing. The only difference is that a headline is a catchy title.
5. Proof-read your content. Review your content for spelling and grammar. Or to make sure that you won’t miss any wrong grammar or spelling, have it checked by a third-party proof-reader or reviewer.
6. Use engaging images. Make your article more lively and engaging by adding relevant images on it. If you’re writing a how-to or guide article, include screen-captured images to make your content easier to use for practical application.
7. Create an infographic version of your content. An infographic that will support your content will make it more readable and shareable. It also increases your inbound links when other websites use you infographic and link to its source page.
8. Produce a video version of your content. Some people are not fond of reading but of watching videos. If you’re creating influential and motivational content, I recommend videos. Why? It’s because you can add music to it that can linger in people’s minds.
9. Make a presentation version of your content. Create a Powerpoint or other types of presentation to add another medium of your content which you can use to further promote it online and offline.
10. Record a podcast version of your content. Some people neither have the time to read an article nor watch a video. Give them the option to consume your content by listening to its podcast version.
11. Translate your content. If your content is intended for the global audience, consider giving your audience the option to translate it to other known languages to make sure that non-English speakers will also have the opportunity to read and understand it.
12. Give the best price. Everybody loves free content. But if your content can’t be free and it requires payment to be used or consumed, consider giving discounts or giving a free sample to provide a great deal for your target market or users.
13. Use relevant and targeted keywords. Choose the right keywords in your title, description and content to make it more discoverable on search engines. Just keep the keywords natural – don’t overdo it. You may read the The Lazy Web Marketer’s Guide to Smart Keyword Research by Moz.com to learn more.
14. Use the right alt text in your images. The images you use in #6 will not be read as texts by search engines, unless you will provide a relevant alt text (alternative text) in your content’s HTML or XHTML code. Read this guide to optimizing your images for Google search by Hubspot.com.
15. Interlink your content to other related contents in your site. This will enhance the structure and navigational friendliness of your entire website. It will also guide Google and other search engines to your other related contents when they crawl your site.
16. Support your content by referencing to reliable external sources. This will increase the reliability of your information and will prove that you have done enough research to support your content. It could also provide you quality trackbacks or linkbacks from authority pages you have linked in your page.
17. Make your pages load fast. The speed to load the pages of your site does matter in search engine indexing and ranking. Hence, make your site faster. Here’s Neil Patiel’s guide on how to make your website insanely fast.
18. Submit your site and its sitemap to search engines. This will help Google and other search engines to index your site and content faster. By submitting your site to Bing and Google Webmaster Tools, you will be able to check and monitor important information, such as how your site is indexed by the search engines and how you can fix if there are errors.
19. Do quality link building for your particular page or content. Increase your inbound links to grow your page rank and authority. Do quality linkbuilding regularly to consistently earn fresh inbound links. Read this ultimate list of link building tactics from PointBlankSEO.com.
20. Do quality link building for your homepage. Your domain authority influences all your pages’ authority. Hence, optimize and build quality inbound links for your main page and other important pages in your site just like in #17.
21. Do paid search marketing. Search marketing isn’t only SEO. If you want quick traffic or impressions to your content, invest money for paid search marketing or PPC advertising on search engines, such as Google AdWords and Bing Ads.
22. Install Google Analytics. Start getting important data about your website and content, such as your site’s traffic, traffic sources, keywords, landing pages, social insights, and conversion. You’ll need this to generate useful reports and information that will help you how to market your content better.
Social media networking and tribal marketing
23. Create accounts on social media platforms, such as Twitter, Facebook, Google+, Youtube, LinkedIn, Pinterest, Foursquare, Instagram, and other related social networks. You’ll need this step to build social pages for your website or brand.
24. Build social media pages for your brand. Create social pages, such as Facebook Page, Google Plus Page, Pinterest Page, YouTube Channel, Foursquare Page, and other related social media pages or channels.
25. Put social media sharing buttons on your page. This is to encourage your readers or users to share your content in their social networks. In this blog, I am using a WordPress Plugin called Digg Digg to implement that.
26. Share your content in your social media networks. Start utilizing your social media accounts and pages to share your fresh content to your networks. You can use social media tools like Buffer App, Hootsuite and Sprout Social to schedule and manage your social activities.
27. Use hashtags. Use a decent number of relevant hashtags ((I usually use 1 to 3) when you share your post or content on Facebook, Twitter, and Google Plus. This will ensure that your post will become more discoverable by people who are searching for your particular content based on your hashtags or category. Take note that social media users, like Twitter users and Google+ users, are following profiles based on hashtags which correspond to their interest.
28. Share your images and infographics on social networks. Remember #6 and #7? If you have followed them, you can have an enchanting image or thumbnail when you post your link on social networks, especially Facebook, Google+, Twitter, Pinterest, Tumblr, Flickr and Instagram. Pinterest is one of the best sites for making your infographic viral because of its re-pin function. You can also share your infographic to directories that accept it, such as Visual.ly, DailyInfographic.com and Coolinfographics.com. Don’t forget to link back to your original page or content.
29. Share and promote your videos. If your content is video or you have produced a video version of your content, you can upload and promote it on video sharing sites, such as YouTube, Dailymotion and Vimeo. You can also share it on social channels, like Facebook, Twitter, Instagram, and Google+.
30. Share and promote your presentations. If you’ve followed #9, upload and share it on various presentation sharing websites, such as Slideshare.net, Scribd.com and Authorstream.com. Aside from sharing it on those websites, share the link of your presentation in your social networks, such as Facebook, Twitter, Google+ and LinkedIn.
31. Share your podcasts on podcast sharing sites. If your content is a podcast or you have made a podcast version of your content (#10), share and promote it on podcast sharing sites, like iTunes, Podbean, Podomatic, Stitcher, Swell, and Instacast.
32. Utilize paid social media ads. Try paid advertising on social media or buying ads on Facebook, Twitter, Linkedin and other social networking sites to earn more exposure and get your content reach more target audience. Aside from advertising your content, promote your social pages also to gain more followers and connections. For example, aside from advertising your post on Facebook, also buy Facebook Page promotion to increase the number of people who liked and subscribed to your Page. The more subscribers you’ll have, the more people will be reached by your posts.
33. Run a contest. Reward your target market with prizes by running a contest on Facebook. You can now start a contest on Facebook without using a third-party application unlike the old rules.
34. Enter your content in a contest. Find online contests where you can enter your blog post, article, infographic or video in a competition. It’s a great way to challenge yourself and see what you got. If you win, you’ll earn a prize, recognition, and more exposure.
35. Join relevant Google+ communities or create your own. Look for Google+ communities whose members are your target market. Make sure you follow their guidelines. Some of them don’t allow sharing your own content, but you can always try to be helpful to the members to grow your circles and followers so that when you share your content in your profile, it will reach more audience. You can also create and start a Google+ community that is aligned to your field or niche.
36. Join relevant LinkedIn groups or create your own. If your target market or audience are professionals, business owners, managers, leaders and executives, you can find more related groups on LinkedIn. Just like #34, you can also create your own LinkedIn group and invite members to discuss topics that are related to your niche or industry.
37. Join relevant Facebook groups or create your own. Facebook is crowded and there are many users who spam any Facebook group. But if you’re patient enough, you can still find decent groups where your target audience or consumers are lurking. Then you can promote your content to them. You can also create your own group and add people who share the same interest with you. However, you have to be patient and diligent in administering and protecting your group from spammers.
38. Join Triberr. Triberr is a great site for promoting your great content, getting more social shares, building relationship with like-minded people, and growing your network. To promote your content, yourself and your brand successfully, you have to join related tribes, share your tribemates’ relevant content, and always share your own great content. If you’re always sharing great content, tribe chiefs will more likely be happy to invite you or let you join in their tribes, causing your reach or network to grow further.
39. Join Bizsugar. if your content is related to small business, finance, management and marketing, join Bizsugar to share your content and interact with the community. If your content is excellent, then it will more likely be voted by the community and become one of the hottest articles, which is shown in Bizsugar’s front page. Most of the members in this community are also bloggers, and they may blog or featured your content in their blog posts if your content is exceptionally high in quality.
40. Join Inbound.org. If your content is related to marketing, specifically inbound marketing and SEO, Inbound.org is a place to go. It’s a community of marketers where you can join, share high-quality marketing articles, and start discussions with other members. The goal of Inbound.org is to enable great content and people from the world of inbound marketing to get noticed. If you’re active in the community and always sharing great content, you’ll earn karma and credit that will buildup your professional marketer profile.
41. Join relevant online forums. Whatever your content, niche or field is, there’s a relevant online forum or community that fits for it. Don’t just limit your social or tribal marketing efforts at the above communities, but find more communities where you can promote your content. If your content is related to business, you may also join Open Forum, Startup Nation, US Small Business Administration Community, TweakYourBiz community, Business 2 Community, and other related communities.
Email, outreach and conversation marketing
42. Build a permission-based email list. Place an email sign up widget in your website or blog to let your subscribers receive your content at their inbox. Only ask the information you need, like their name and email. Requiring people to fill up several fields might just drive them away. Moreover, make it clear to them that their privacy will be truly respected and make sure that they will have the option to unsubscribe anytime.
43. Use email marketing software. Utilize email marketing services, such as Mailchimp, Aweber, Constant Contact or other premium or free services according to your specific needs. Use your email marketing software to schedule your publishing and track your performance.
44. Have the right newsletter design. If your content will be distributed as a newsletter to your target audience, choose a newsletter design or template that will carry your brand and will make it easier for your audience to read them.
45. Place social media buttons on your emails. Make your newsletters shareable to different social networking websites, like Facebook, Twitter and Google Plus.
46. Personalize or segment your emails. Using your email marketing software, segment your list based on your subscribers’ location, engagement, purchase history, and more. This is to ensure that your content will be received, read and used by more relevant users.
47. Contact the influencers you mention in your content. If you featured influencers or bloggers in your content, contact and reach them out to tell that you have mentioned them. They will most likely share your content to their social networks and even link back to your post. This works when you create content like top lists, expert interviews and other ego-baiting posts.
48. Interact with your blog’s commenters. Comments make your blog posts more engaging. They also add value to your posts as long as you moderate them and only approve those that are important and relevant to your content.
49. Comment on other relevant blogs. If you leave engaging and valuable comments on other blogs, you will catch the attention of their authors, and they may visit and comment back at your blog. Some blogs that use CommentLuv also allow your latest content to be shown along with your comment on their posts.
50. Use comment management system. Consider using comment management tools and sytems, such as Disqus, Livefyre or Intense Debate to manage comments on your blog and your comments on other blogs across the Internet.
51. Ask your friends to promote your content. Don’t be shy to ask your close friends and blogger friends to help you promote your content. Just make sure you don’t do this frequently and only ask them if you really have a great content that will make them happy to share with their networks.
52. Tell true stories. The best and most shareable contents are true stories that your target audience can relate and stories that address your customers current situations. Hence, include your real-life experiences or the true stories of your target audience or customers.
53. Be honest with your headlines. You don’t need to lie and deceive your target audience with false headlines just to increase your CTR (click-through rate) and web traffic. Don’t treat your audience as victims – it will only disappoint them and will ruin their trust and confidence in you. You have to deliver in your main content what your headline is telling your audience.
54. Give surprise rewards. Reward your readers or customers even without running a contest. Good surprises are usually memorable in the customers’ perspective.
55. Create and curate content that will wow your audience. People love content that manifests the passion and hard work of its author or creator. Thus, dedicate your time and energy in crafting the best content for your audience. Remember that loyal audience are earned by satisfying them beyond their expectations.
56. Be a responsible and helpful community member. Online communities and groups are not just places for promoting your content. They’re also for helping other members and promoting the whole community. If you help other members and build good relationships with them, the quality content you’ll share in the community will be more appreciated .
57. Always be helpful to everyone. Be friendly and helpful, not just to your target audience or customers, but to everyone. Successful relationship marketing is building good relationships with everyone, as it follows the notion that we are all related to each other. A person may not be your target, but he may be related or may have a friend who’s your target audience or customer.
58. Follow the rules. Respect the rules and policies of online communities you’re joining, the social networking sites you’re using, and the webmaster’s policies of search engines. Don’t spam websites and people. It’s always good to maintain good relationships with all of them because no matter how great your content is, if you’re blocked or banned, your content has nowhere to go.
59. Make your website mobile friendly. Maximize your audience by making your website mobile responsive. Test it to fit for all kinds of mobile devices, such as tablets and smart phones. Check out this interesting infographic by SmartInsights about 10 practical tips to implement responsive design.
60. Make your newsletters mobile responsive. Most people are now reading their email messages at their mobile phones. Make sure your emails or newsletters are mobile responsive so that your content will be enjoyed by them. Check if your email marketing service provider is providing mobile responsive newsletter or not.
61. Consider developing a mobile app for your brand. If you already have a mobile responsive website, consider developing a mobile app for your website or brand if you want your content to be used regularly by your target users. This will enable your users to access and use your content without using a web browser and Internet connection.
62. Observe minimalism. Mobile users are busy people who are always on the go. They want to spend the least possible time to get what they want on their mobile. If you don’t like your target users to reject your content at first glance, keep it simple and give only the important information they need.
Analytics and conversion
63. Analyze your Webmaster Tool. Don’t just submit your site to Google’s Webmaster Tool and leave it there. Gather important data about your site’s SEO performance, such as search queries, traffic patterns, keyword insights, and other site metrics to make better search marketing decisions. Read this guide about 5 ways Google Webmaster Tools can be used to maximize your SEO campaign by Search Engine Journal.
64. Analyze your Google Analytics. You install it in your site not just to see how much traffic do you have and where are they coming from. Google Analytics can be utilized further and deeper to get important data and reports that will help you maximize content exposure to your target audience. Check out these 18 useful custom Google Analytics reports for improving your SEO.
65. Analyze your social media metrics. Gather data from your social media engagements. For example, you can utilize your Facebook Insights to see how your audience and subscribers engage with your Page and posts. You can also use Topsy.com to check who are the ones who shared your tweets on Twitter. The social media management tools I mentioned in #26 will also give your important social metrics that you can use for generating useful data. Moreover, you can use excel to analyze your social media engagements – check this article from Social Media Examiner.
66. Analyze your email marketing performance. Email marketing services or software generate data and reports, such delivery rate, open rate, click-through rate, and conversion rate. These data are useful for analyzing and getting insights on how you can improve your email marketing campaign further.
67. Put the right Call to Actions. Place the right CTA in your pages, blog posts, social media pages, and social media posts. Your CTA should guide your audience or visitors what to do next, whether they need to buy product from you, sign up with your email list, share your content, or read your other related contents.
68. Regularly monitor your competition. Analyze your competitors. Observe their search and social metrics. Learn how their contents perform on the search engines and how social media user engage with them. You can use competitive research tools, like Opensiteexplorer.org, Keywordspy.com and Alexa.com, or use Topsy.com to see who are engaging with your competitors’ content on Twitter. Furthermore, it’s always wise to manually visit your competitors site to analyze the quality of their content, their publishing styles, marketing strategies, and the way they engage with their audience or customers.
69. Utilize premium tools and services. Google Analytics, Webmaster’s tools, Facebook insights, Topsy.com, and other free services will already generate important data and metrics that will help you market your content. However, their premium versions and other premium tools will always provide you deeper and more expanded information that you can use to win your competition. Remember that data intelligence is an important key to success. Thus, if you have more bucks to shell out, consider subscribing or paying for premium marketing tools and services. Also consider upgrading your LinkedIn account to dig out more information on LinkedIn.
70. Join meetups. Whether it’s a large event or just an informal meetup, as long as you’re meeting with like-minded people or people who will be interested in your content, be there and join the fun. Exchange business card with other participants and personally discuss with them your great content.
71. Organize your own meetup. Invite your customers, your blog’s readers, social media followers, and other people who will find your content useful. This way, you can personally share your ideas to them, listen to them, and even start creating a community that is not only existing online but also offline.
72. Be a resource speaker. As a speaker, you have the privilege to tell your real stories. You can also mention your useful and relevant content in your speech and presentation.
73. Get interviewed on magazines or newspapers. Public events usually do PR offline. So if you’re one of the resource speakers in a public event, you’ll be likely to be interviewed by local newspapers or magazines. Grab the opportunity to get your brand printed on their materials. If you think you don’t have an opportunity to be featured in a magazine, just be consistent with the greatness of your content, and befriend various magazine managing editors. This is what I did to get my articles featured in two local magazines.
74. Promote your online brand in your printed materials. Include your website or social media username in your printed business materials, such as letterheads, business cards, billboards and office signs. By promoting your website offline, you are also giving people more opportunity to access your content.
75. Ship what you advertise. No matter how great and excellent your content or marketing messages are, if the real product that you deliver is a failure, your content and messages will never earn the trust of your customers. Hence, if you want to promote your content well, deliver your products well.
76. Develop yourself. Finally, you should also market yourself as the author, creator, curator and marketer of your content. You also have to develop and promote yourself personally and professionally. Content marketing is tough and competitive. Thus, you should develop personal values and qualities, such as patience, diligence and persistence to survive and succeed. You also have to continue growing your career by continuously studying, practicing and making yourself a better content marketer.
Effective content marketing doesn’t only involve promoting your particular content, such as your blog post, infographic or video. It’s deeper, more extensive, and more challenging than that. Successful content marketing involves, not only developing or promoting your content, but it also includes developing and promoting its author, homepage, search results, social channels, and users.