7 Little-known Qualities of a Great Content

Bee enjoying the content of the flower

What’s the key to successful online marketing? What do we need to succeed in SEO and social media marketing? What do you need to offer in your website or blog to attract traffic and potential customers? Most online marketing experts and even Google will tell you that the answer to those questions is great content. We need high-quality content to rank well in search engines. We need awesome content to get loyal followers or subscribers in different social media channels. We always talk about having a great content. But what really is a great content?

When we hear of a great content, we usually think of unique, comprehensive, relevant, targeted, timely and useful contents, such as articles, images, infographics and videos. But did you know that quality content is not all about uniqueness, comprehensiveness, relevance, timeliness, and even usefulness? If you want to boost your content marketing campaign, discover the following 7 little-known qualities of a great content. [Read more...]

6 Big Reasons Why You Should Create Great Content

Launching great content like a rocket

Is it worth to create great content? Is it worth to spend extended time and effort in crafting or curating an excellent blog post, images, videos or other types of content for your audience, users, and customers?

Generating exceptionally high-quality content can take many hours and even days. That is why there are numbers of bloggers, writers and content marketers who are hesitant to invest on them. Instead, they choose quantity over quality. Rather than creating a few comprehensive posts in a week, they choose to create several effortless posts in a week for their content marketing strategy.

A great content is not always measured by its length but by its depth, usefulness, and the time and effort invested by its author or creator to complete it. But although length isn’t an absolute factor that defines the quality of a content, comprehensive, relevant and useful blog posts are usually considered quality content.

I did a couple of laborious comprehensive posts to confirm if it’s really worth it. And it’s really is! Here are 6 big reasons why you should also do your best to create or generate great content. [Read more...]

76 Ways to Market Your Content

How to market content from WordPress Blog

So you’ve just created or curated an exceptionally high-quality content? Having a great content is not content marketing at all. A great content marketing is apparently a combination of great content and great marketing. In other words, you have to put marketing on your awesome content to get traffic, lead, sale, profit, and achieve your business goals.

Your high-quality blog post, article, image, infographic, presentation, podcast, video and other kinds of content deserve to be promoted, discovered, consumed, liked and shared by your target audience or consumers. Hence, don’t just limit your efforts to producing great content. Here are 76 ways to market your excellent content to its target audience, users or customers. [Read more...]

8 Leadership Tips for Marketers

Leadership is influence. —John C. Maxwell

Marketers need to learn effective leadership and become better leaders to unleash a more successful marketing campaign. They have to know how to influence and transform potential customers into loyal customers to bring lasting growth and success to their business. Whatever type of marketer you are, here are 8 leadership tips that will teach you how to be a better marketer and leader. [Read more...]

55 Inspirational Quotes for Leaders (Quotable Images)

If you’re a business person, entrepreneur or manager, you have to learn how to lead people in your company. If you’re a marketer, you have to be a thought leader to influence customers to make a good buying decision. If you’re a politician, you badly need effective leadership to bring your nation into progress. And even if you don’t have any position, it doesn’t matter because you still have to learn how to lead yourself. In other words, leadership is a job for everyone. We all need to learn how to lead ourselves and other people.

Leadership needs not only daily motivations but also long-term inspiration. To get your leadership fueled with inspirations, I have compiled a list of 55 inspirational quotes from various inspiring leaders and famous leadership authors all over the history and the world. I hope you can get some nuggets of golden leadership lessons from these quotable images. And yes, let us know which one is you favorite.

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Millions saw the apple fall, but Newton was the one who asked why. -Bernard Baruch [Read more...]