What’s the key to successful online marketing? What do we need to succeed in SEO and social media marketing? What do you need to offer in your website or blog to attract traffic and potential customers? Most online marketing experts and even Google will tell you that the answer to those questions is great content. We need high-quality content to rank well in search engines. We need awesome content to get loyal followers or subscribers in different social media channels. We always talk about having a great content. But what really is a great content?
When we hear of a great content, we usually think of unique, comprehensive, relevant, targeted, timely and useful contents, such as articles, images, infographics and videos. But did you know that quality content is not all about uniqueness, comprehensiveness, relevance, timeliness, and even usefulness? If you want to boost your content marketing campaign, discover the following 7 little-known qualities of a great content. [Read more...]